英语作文大全

　　Can advertising tell you a lot about a country?

　　Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.

　　写作思路展开结构分析

　　同意这个观点更容易写一些。陈述立场后，说明广告是怎样反映一个国家的历史、文化、以及其他情况的。通过比较来说明更容易写一些，比如：中国，与10年前相比，广告中的女性数量变多了，暴露的程度也提高了。说明人们的观念，以及社会的观念发生了变化。中国与欧美国家相比，中国广告中药物广告数量特别多。说明这方面的法制还有待改善。

　　本话题高分范文赏析

　　Advertising does not mean to educate or illustrate. Primarily it is a vehicle for business and it aims to sell products. As a result, the information we can gather from looking at advertisings is quite limited. However, the cultural ideas used to sell commodities reveal a society's value system, and from the nature of the advertising and the product it aims to sell we can draw conclusions as to which social demography might be the most affluent.

　　In order to be most effective an advertising campaign will make use of the cultural values of a country. Obviously, companies will be able to sell more products if a great many people relate to the goods and the images used to sell them. For example, in a country like the United States where a great percentage of the population is religious, advertisers use expressions such as heavenly, divine, or revelation, because these have connotations that prospective customers will likely identify with. Similarly, advertisers will try to employ fashion models who embody a culture's ideals of personal beauty, because attractive men and women will sell more products than unattractive ones.

　　Companies identify social demographics or parts of society that are most likely to buy their products and design their advertisings accordingly. For example, teenage girls are more likely to buy mobile phones than retired factory workers. Thus companies will make use of fashion trends in their ads and probably pay a famous pop singer a big chunk of money to endorse their product. If the majority of all advertisings in a country are geared towards a specific target market or audience, then this part of the population probably has the most financial resources at their disposal.

　　Although we can learn some things about a country by looking at its advertising we have to remember that this knowledge is limited. After all, advertising is only directed at people who have the means to buy consumer goods. Thus advertising does not tell us anything about the overall prosperity or likes and dislikes of a country. Also, advertising not only reflects but also tries to shape and change cultural values. Therefore, it does not accurately reflect the exact state of a country's culture.

标签：托福写作范文广告宣传国家形象

热门成语

• 风不鸣条  和风轻拂，树枝不发出声响。比喻社会安定。
• 安分知足  安于本分，对自己所得到的待遇知道满足。
• 白圭之玷  白玉上的一个斑点。比喻人或物大体很好，只是有些小缺点。
• 飞沙走砾  沙：沙土；砾：小石块。沙土飞扬，小石块滚动。形容风势很猛。
• 百思不解  百般思索也无法理解。
• 诽誉在俗  诽：指诽谤；誉：赞扬；俗：风气、习惯。诽谤或赞扬在于当时的风习。后来引申指风气、习惯的作用非常大。
• 分毫不爽  比喻没有丝毫差错。
• 挨肩擦背  形容人多拥挤。
• 飞黄腾达  飞黄：传说中神马名；腾达：上升，引伸为发迹，宦途得意。形容骏马奔腾飞驰。比喻骤然得志，官职升得很快。
• 博闻辩言  博：多。闻：传闻。辩言：巧言。形容道听途说，似是而非的言论。
• 不齿于人  指被人看不起。
• 不打不成相识  指经过交手，彼此了解，结交起来就更投合。
• 不恶而严  并不恶声恶气，但很威严，使人知敬畏。
• 飞蛾投火  象蛾子扑火一样。比喻自找死路、自取灭亡。
• 飞云掣电  掣：闪过。像流云飞和闪电一样。形容非常迅速。